Since 1997, G Adventures has positioned ourselves as trailblazers in responsible tourism. Alongside our non-profit partner, the Planeterra Foundation, we have established travel practises and philosophies that allow us —?and you — to make the world a better place as we explore it together.

Now, we're taking a step further, with The Ripple Score, a program we've devised to measure just how much of the money we spend on each of our tours stays in the local community —?which is to say, how much we spend on things like homestays vs. hotel chains; or independent restaurants vs. conglomerates.

Starting today, you'll see these scores on many of our tours. The Ripple Score is out of 100; the higher the score, the better we're doing. If the score is low, that doesn't mean it's not a great trip — rather, it means we're working hard to make the local benefit of the trip even better.

Want to learn more? Watch the video below, then click here.

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