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Bruce Poon Tip's 'Looptail' debuts on the New York Times Best Seller List

Looptail: How One Company Changed the World by Reinventing Business - an entertaining look at Bruce’s personal story and how his uncommon approach to running a business created the world’s greatest adventure travel company.

by Caitlin Hotchkiss Posted on 30 September 2013
Bruce introducing 'Looptail: How One Company Changed the World by Reinventing Business' at 'The Future of Tourism'.

Bruce introducing 'Looptail: How One Company Changed the World by Reinventing Business' at 'The Future of Tourism'.

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As you may have heard, our founder here at G Adventures, Bruce Poon Tip, wrote a book. It’s called Looptail: How One Company Changed the World by Reinventing Business. It’s an entertaining look at Bruce’s personal story and how his uncommon approach to running a business created the world’s greatest adventure travel company.

Looptail

Looptail

Today, we woke up to some pleasant news: Looptail has hit both the New York Times and The Globe and Mail Bestsellers Lists, at #4 and #1, respectively! Not too shabby for a first-time author, hey? Make no mistake: this is a really, really big deal, and we wanted to send a shout-out to everyone who helped make this unexpected honour possible. Huge thanks to all who have spend the good word about Bruce’s book so far!

Have you read Looptail yet? If so, spread the word and tell everyone what you think by writing a review on your preferred bookseller’s site. And if you haven’t read it yet, grab a copy just about anywhere that books are sold. Here are a few testimonials from a couple of notable Looptail readers:

Looptail is a great story and a shining example of why passion, purpose, and maintaining a sense of social responsibility are key elements in the success of any business. It gives readers an insightful glimpse into Bruce’s world and philosophy through his adventures in business and around the world.” — Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

“I’ve never bribed my way out of a Burmese prison, nor have I climbed anything higher than a few flights of stairs, but Bruce has the courage to not only brave these, but also lead a company with the candor and character demanded from our twenty-first century business leaders. Executives take note, the internet age will not be forgiving to companies that fail to walk the talk of being a socially responsible, high-quality business.” — Alexis Ohanian, startup guy: reddit & hipmunk

If those kind words aren’t enough to convince you to grab a copy, then you are clearly a robot. But even robots need to read, so get in the loop now!

Getting There

G Adventures runs a number of departures encompassing a wide range of departure dates and activities to cater to different tastes. We’re thrilled at the prospect of showing you this big blue planet of ours — check out our small group trips here.

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